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Temple of the WindsOne of Australia’s oldest hill stations Cameron Lodge was originally built in 1886 by Edward Woods who named it ‘Rahiri’. In 1916, the property was bought by William Cameron, Director of the British American Tobacco Company, who re-named it ‘Cameron Lodge’ after his family’s home in Gordonville, USA. From delightful features such as Roman baths, stonework, and pillars, to the decorative gardens and grounds, Cameron Lodge is almost like stepping back in time to a bygone era.
The back story. The property was bought by the current owners with the intention of renovating the extensive grounds and returning them to their former glory. With a 10 acre private garden _ now open to the public twice a year – and available as a function venue for weddings and location services. It also has a cottage in the grounds which has been renovated to a high standard, and is available for weekend and holiday letting year round. The brief. The new owners wanted a classic style of branding which could be implemented across a spectrum of services they wished to eventually offer in order to leverage their investment. The scope of the project included the design of a unique brandmark which reflected the historical relevance of the property and its many features, and a look & feel which was flexible enough to be applied across a range of growing future applications as the business developed. The solution. We produced a range of options for the owners to choose from. Their final choice being a branding based on one of the properties most unique features – a classical temple set on an island – known as the ‘Temple of the Winds’ which was built in 1932. With only a small available budget we looked at a range of inexpensive applications designed to be produced within a tight time frame communicating relevant targeted information. The result. The initial – small but effective – range of applications were launched at their first “Open Garden” weekend, and proved to be successful with their target markets. The final branding has the desired inbuilt flexibility that the client requested, and can be expanded as they grow the services on offer. Since launching the new branding the clients have worked hard promoting their property and services via TV, magazine editorials and online media with ever increasing positive results. |